Craft Beer Advertising Package
Objective
Design custom craft beer labels for a new Ontario brewing company for three different types of beer for a target market of craft beer enthusiasts.
Choose the company, name, type of beer and flavour. Design a logo for the company, three labels for each type of beer, a table talker, and digital and print ads.
Solution
Craft beer lovers appreciate a good beer and authentic creative branding, which inspired the idea for this brand. This design was inspired by videos of wild animals drunk on fermented marula fruit, the same fruit which can be seen in the logo. The marula flavour is the base flavour (Drunk Elephant) while the other flavours are other fruits animals have also gotten drunk on (apricot for the Sloshed Giraffe, mango for the Smashed Monkey). The brand plays on fun animal phrases on the description of the flavour on the can like “Don’t be afraid to be the monkey in the room.” The art style is similarly playful which can be seen in the paint strokes, animal expressions, font choice, and vibrant colours. This art style compliments the narrowed target audience of 25 - 45, who appreciate quality beer and a fun artistic brand who doesn’t take itself to seriously.
Illustration Design
Print & Digital Ads
Fun & Playful
